IF HE WAS A GIRL

YOUNG GLORY : SEPTEMBER

"IF HE WAS A GIRL"

 

FOOTBALL IS THE WORLD’S LARGEST, MOST FAVORITE SPORT.
MILLIONS OF CHILDREN, BOTH BOYS AND GIRLS, PLAY FOOTBALL AND STRIVE HARD
TO MAKE IT BIG ONE DAY.

SADLY, THE HOPE FOR THE BOYS FEELS SO MUCH BIGGER AS WOMEN’S FOOTBALL
SCENE IS LEFT FAR BEHIND.

 

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THE PROBLEM IS SIMPLY BECAUSE NOBODY CARES FOR THEM.
HENCE, THERE IS NOT ENOUGH EXPOSURE AROUND THEM WHICH MAKES COMPANIES
RELUCTANT TO INVEST IN THEM.

 

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HERE’S ANOTHER UGLY TRUTH:

WHILE BOTH MEN AND WOMEN HAVE THE SAME GAME AND PLAY BY THE SAME RULE ON THE FIELD,
THERE IS STILL A STARK GAP IN THE VALUE OF THEIR GOALS.

SO, LET’S TURN EYEBALLS TO WOMEN’S FOOTBALL SCENE BY RIDING ON THE MEN’S PLAYERS FAME TO SPARK CONVERSATION AROUND THE EXTREME PAY DISPARITY IN THE INDUSTRY.

 

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FOOTBALL JERSEY IS THE KEY ATTRIBUTE OF FANDOM!
DIE HARD FANS ARE WILLING TO SPEND BIG BUCKS ON THEIR FAVORITE PLAYER’S JERSEY.

 

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RIDING ON THE BEHAVIOR, WE WILL PARTNER WITH FAMOUS MEN’S PLAYERS AND BRANDS TO CREATE
A SERIES OF THEIR JERSEYS IN GIRL’S NAMES; THE GIRLY JERSEY.

 

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TO SHOW THE PAY DISPARITY, EACH JERSEY IS PRICED ACCORDING
TO WHAT HE WOULD BE MAKING IF HE WAS PAID AS HIMSELF AND IF HE WAS A GIRL.

 

  / source : Karen, Joe, and Sarah.  “How Much Less Are Female Soccer Players Paid?”  Soccer,  The New York Times, 31 Mar. 2016, https://www.nytimes.com/interactive/2016/03/31/sports/soccer/us-women-soccer-wage.html

/ source: Karen, Joe, and Sarah.  “How Much Less Are Female Soccer Players Paid?” Soccer, The New York Times, 31 Mar. 2016,
https://www.nytimes.com/interactive/2016/03/31/sports/soccer/us-women-soccer-wage.html

 

DURING WORLD CUP 2018, THE FAMOUS MEN’S PLAYERS WILL WEAR
THEIR ‘GIRLY JERSEY’ THROUGHOUT THE ENTIRE WORLD CUP SEASON.

 

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BY WEARING THE ‘GIRLY JERSEY’, PEOPLE CAN HELP THE WOMEN’S FOOTBALL TEAM TO BE SEEN.

 

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WITH IF HE WAS A GIRL CAMPAIGN, WE ARE CREATING THE RIGHT MOMENTUM FOR BRANDS
TO INVEST IN WOMEN’S FOOTBALL TEAM NOT ONLY FOR ITS BUSINESS-DRIVING FACTORS,
BUT ALSO THE OPPORTUNITY FOR BRANDS TO DRIVE AWARENESS AND AFFINITY.